There are many types of research that is undertaken in larger graduate level research programs and even sometimes at the undergraduate level. Paper Masters offers samples of how you want to set up research plans such as a strategic communications plan.
Paper Masters can write your strategic communications plan for you or you can follow our suggested guidelines for how to put together a strategic communications plan.
Here are sample guidelines for creating a Strategic Communication Plan
The operational definition of a strategic communications plan is: a formal method for disseminating and monitoring the plan for strategic leadership.
The Strategic Communication Plan should demonstrate the rigor of academic review, the inclusion of quantitative and qualitative data, careful analysis, and a thorough literature review of communication challenges. The Strategic Communication Plan is a project designed to capture all the theoretical elements.
More specifically, the Plan should include:
Your Strategic Communication Plan will reflect quantitative as well as qualitative analyses. For example, the SWOT and gap analysis will help to define the “context” of the organization to ensure a “fit” between the message, the audience, the medium used, etc. A thorough review of the literature on corporate culture and communication methodologies for a diverse workforce will provide the rationale for your recommendations.
LEAD THROUGH THE RESOLUTION OF AN ORGANIZATIONAL CHALLENGE: You may currently be facing an issue or a challenge in your immediate workplace. Yet, either no action has been taken to address the problem or the problem has not fully been described and analyzed to determine action Analyze the situation (SWOT, Q-100, Gap Analysis, etc.), develop an implementation plan and determine how you will communicate the plan to get buy-in at all levels of the organization. This option could involve the development of a new strategic plan for your division or department, or it could address specific departmental or organizational imperatives.
YOUR ROLE: You are either a high ranking manager of Corporate Communication, or a Communication Consultant hired to prepare a plan to communicate the option you have selected. Your goal is to gain buy-in from all members of the organization. You will be expected to utilize the quantitative tools you have used during this program (Q-100, SWOT, Stakeholder Analysis, Kotter’s Transformational Steps, etc.),
Your Strategic Communication Plan should consist of AT LEAST the following chapters:
Can't decide on a topic? Need ideas or inspiration for research in your field of study? Paper Masters provides topic suggestions to make your decision easier.