Need Help Writing a Paper?

Have Paper Masters custom write your project today!

  • 24/7 Customer Support
  • Free Plagiarism Check
  • Writing at Your Level
  • Writers All Have Advanced Degrees
  • Will Follow Specific Instructions
Need Help Writing a Paper?
Yes! Write My Paper!

Strategic Marketing Plan

Strategic Marketing Plan

A strategic marketing plan is part of any business' overall strategy, a list of actions based on corporate mission. These marketing plans are generally reviewed annually, aiming for the business to provide solutions to the customer base. A strategic marketing plan covers three separate dimensions: the customer group, the customer needs, and the technologies employed to meet those goals.

In a competitive business environment, each company is seeking to outsell the competition. Therefore, a strategic marketing plan will have two overall aspects: how one's business will address the competitive marketplace and how the plan will be implemented on a day-to-day basis. It is impossible to address in advance every possible factor, but general trends, aligned with the company's mission statement can provide direction.

There are three overall strategies in strategic marketing, each with a different focus. A cost leadership strategy seeks to serve a company that can produce and market a good or service at a lower cost than the rest of the industry. Low costs should translate into higher profit margins. A differentiation strategy creates a good or service that is perceived as unique, emphasizing brand image or superior service. Uniqueness can also translate into high profits. A focus strategy, a more sophisticated strategy, seeks out a small, focused segment of the population and providing superior service to that population.

Related Research Paper Topic Suggestions

Paper Masters

  • Custom Written Papers
  • 100% Plagiarism Free
  • 24/7 Customer Service
  • Guaranteed Confidentiality
  • Text us for a Quote Today!

This is a topic on
Strategic Marketing Plan Research Papers

Strategic Marketing Plan research papers discuss the part of business that deals with the overall business strategy, and lists actions based on corporate mission.

Choosing a Topic:

Can't decide on a topic? Need ideas or inspiration for research in your field of study? Paper Masters provides topic suggestions to make your decision easier.

Paper Masters Site Search