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Fundamentals of Marketing

Fundamentals of Marketing research papers discuss environmental factors, target market, objectives, and action plans to develop a marketing strategy.

Requirements for Fundamentals of Marketing Research Paper:

Create a product or service (do not choose an existing brand) OR select a product or service from the following list: cell phone , video game, motorcycle, perfume, hair salon, toothpaste, website design consulting business, online dating service, auto body shop.

  1. Using the course resources, develop an environmental analysis, marketing strategy , and marketing mix for this product.
  2. Consider if your selected product is affected by environmental factors (Political, Economic, Socio-cultural, Technological, Competitive). If so, how?
  3. Include a description of the target market and positioning (how customers perceive your product or service).
  4. Include a detailed overview of each element of the marketing mix (product, price, distribution, and marketing communications).
    Please submit your assignment in a word document using APA format.

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Marketing

Fundamentals of Marketing Research Papers delve into an order placed for a project on creating a product of service.

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