Kellogg Corporation

Paper Masters custom writes Case Studies on any corporation you need examined. When considering the Kellogg Corporation, have our business writers produce a case study that gives financial information, corporate history or any other aspect of Kelloggs you need.
Kellogg Corporation is the leader in the United States cereal market. Overall, Kellogg produces twelve of the fifteen top cereals in the world. When looking at this and comparing it to the market it is in, that is a very big share to have. Kellogg is not just a company that is focused solely on cereal; Kellogg also produces:
- Bagels
- Snacks
- Cereal bars
- Frozen waffles
The name Kellogg is synonymous with good product, which allows the company to venture into new markets with confidence. As can be shown by the products offered by Kellogg, the company mainly sticks to breakfast type foods, or foods that are recognized as a Kellogg product, such as Rice Krispies Treats.
Marketing and Advertising Strategy
A large part of Kellogg's success can be contributed to their well-targeted markets and their advertising strategy. It does help that they offer a good product, but so do all the other top cereal manufactures. What sets Kellogg apart from the competition is its marketing plan? The products that Kellogg offers are very broad, from Rice Krispies to All Bran. The wide breadth of the products that Kellogg offers helps to keep them available to all ages. Where each cereal may have a certain target market, Kellogg as a company targets the world.
Another important aspect of any marketing mix is prices. On average Kellogg's is very competitive with the other large brands with their price. The three main cereal companies Post, General Mills and Kellogg offer products at a similar price. Even though Post did run commercials to reveal a reduction in price of its cereal, the overall effect was for the other companies to compensate, thus making Post's attempt to gain more of the market fail. The three main cereals operate on a high end pricing structure, while store brands produce a lower price product to offer to the customer. Kellogg does not advertise as a low priced cereal, instead the company focuses more on quality of the product it sells and it's Kellogg charity fund raising.
Related Research Paper Topic Suggestions
Ben and Jerrys Leadership - A common assignment on Leadership of Ben and Jerry's is to write a research paper on organization with a case study included. Paper Masters suggests that you compose a research paper based on the well-known case 'Ben and Jerry's Homemade Inc., A Model for Organizational Success'.
Bottled Mineral Water - Bottled Mineral Water Research Papers delve into an example of an order placed on how to promote bottled drinking water witch specific directions given.
Business Case Study On Clearwater Seafoods Income Fund - Case Study on Clearwater Seafoods Income Fund Research Papers examine a brief background discussion of Clearwater covering its product, value proposition, and factors of the analysis of the case.
Canada and Potato Chips - Custom Research Papers discuss the marketing of different products in different countries. Our writers can write on any marketing, business case or market study you need.
Candy and Confectionery Industry - For research papers on the candy and confectionary industry.
Domino's Pizza Business Plan - A research paper on a Domino’s Pizza business plan look into the business, marketing, and service of this well known American restaurant chain.
Kfc Case Study - KFC Case Study Research Papers explore Loy Weston and his experience with working with KFC and what happened when a company bought it out.
Krispy Kreme Doughnuts Inc. - Krispy Kreme Doughnuts Inc. Research Papers delve into a sample of a paper on a particular company and its competitors. Examining the competitors and Krispy Kreme's competative advantages is one way organizing a business or MBA level report on the company.
Pepsi Company - Pepsi Company Research Papers provide a case study and comparison to Coca-Cola. Custom business case studies from Paper Masters for all your academic writing needs.
Seven Eleven - Research papers on 7-Eleven examine their marketing strategies and changes over the past few decades.
Starbucks - Starbucks Research Papers explore an order placed on how a company runs its operation including employees and managers within.
Whole Foods Case Study - Whole Foods Case Study research papers analyze one of the largest grocery chains in the United States that specializes in organic foods.