Amazon strategic analysis

The chosen company for the strategic analysis is amazon.com and this is a business MBA research paper. The task is to analyze the strategic direction and changes that have recently taken or are currently taking place in with Amazon.com (i.e. don't look at history - focus on current developments such as those likely to be in the financial media pages at the present time). Appropriate theoretical tools/vocabulary must be applied to the interpretation of the activities of the chosen company. And the empirical aspect of the task means checking original public documents (e.g. company annual reports, press and business/trade journal assessments, etc.)

Requirements

• The minimum usage of references is 20 Academic journal. In addition, annual accounts, public documents and financial news, financial times.

• A minimum of 7 strategic modules must be applied. Including, SWOT, BCG, Porter's five forces, Porter's competitive advantage strategies, PEST analysis and any additional recognized strategies.

• The research paper on Amazon.com and their profitability should be around 3000 words, and annexes could be used if you can apply more strategies in the format of graphs and schedules.

• The research paper should be analytical and produces a critique for Amazon.com strategy. Use Harvard referencing please.