Custom Research Paper Writing
End Paper Writing Worries

Call us today to learn more:


  • 24/7 Customer Service
  • Free Plagiarism Check
  • Writing at Your Level
  • Native US Degreed Writers

Order Here

Apple Inc. Research Papers

Research papers on Apple Inc. reveal a rocky history of the company. Have a professional business writer with an MBA write a custom research paper on Apple Inc. and provide you with a company profile of the technology giant.

The Apple Company (officially Apple Inc.) is one of the most famous companies in the world, the producer of iPods, Mac computers and the iPhone. Headquartered in Cupertino, California, Apple designs, develops and sells consumer electronics, computer software, and personal computers. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has risen to become one of the largest companies in the world. Apple Company

The Founders of Apple

Jobs, Wozniak, and Wayne founded Apple in order to sell the computer they had developed, the Apple I, designed by Wozniak. The Apple II, also designed by Wozniak, appeared in 1977, and soon included a floppy-disk drive, as opposed to the cassette-tape drive still used by competitors.

In 1984, the Apple Company introduced the Macintosh, the first personal computer in which the user did not need a programming language. The introduction of the first Mac was through a famous Super Bowl ad, modeled after Orwell’s 1984. Macintosh sales were slow until the introduction of laser printers and PageMaker software.

Apple’s popularity declined in the late ‘80s and early ‘90s because of the rise of cheaper PC machines. However, Apple bounced back with the return of Steve Jobs in 1997 and the introduction of the first iMac. Real breakthrough came with the invention of the iPod, and then the iPhone. Known for its streamlined products, the Apple Company has devoted fans.

Apple Founded the PC

Following a stellar launch in the 1970’s, Apple Computer has led a very unstable existence.  At its founding, Apple Computer single-handedly created the personal computer industry with its highly popular Apple II computer.  However, Apple lost its market dominance in the early 1980’s following the entrance of corporate giant IBM to the market, and the company’s losses were compounded by a number of strategic errors, including pricing computers far above what the mass market could tolerate and refusing to allow clones of their computers, limiting the incentive to software companies to create the same volume of software for Apple computers that they were creating for IBM computers.

Apple’s troubles continued throughout the 1980’s and 1990’s, with continuously decreasing market share and three CEO firings between 1993 and 1997.  With the return of founder Steve Jobs to the company’s helm in 1997, Apple’s fortunes began to change.  Upon assuming his new position, Jobs eliminated unprofitable or unpromising products, such as the Newton PDA.  He decided to refocus the company on a number of core products, and to launch products, such as the iMac, that would gain wide popularity in the mass market, reaching beyond Apple’s traditional core publishing and educational clients.  The iMac proved wildly successful, turning around Apple’s fortunes, at least temporarily.

Despite Jobs’s early successes, industry analysts at the turn of the 21st century remained unconvinced of the company’s future success over the long term.  Analysts had two basic fears about Apple. 

  1. First, they fear that Apple now has a split focus between the mass market and its well-defined niche. 
  2. Second, they fear that Apple may attempt to put too much effort into its mass-market effort, failing to reconcile “its megalomania with a practical reasoning of its own position.” 

Success has proven the critics wrong, as Apple rules the computer industry.

Related Research Paper Topics

Communication Technology or System - Examples of topics that would be appropriate include portable music and video players such as Ipods & Zunes, digital satellite radio, and HD radio.

History of Dell - History of Dell research papers overview the corporate growth of the Online marketing giant of business and personal computers.

Online Marketing of Dell - The needs of these business customers, however, are far different from the less sophisticated needs of home personal computer users.

What's New with iPhone - What’s New with iPhone research papers analyze the move Apple made to broaden its carrier base by selling iPhones through Verizon is largely in response to the competition.

Advertising Industry - In an Advertising Industry project, critiques an advertisement on its design and placement.

Business Case Study on Clearwater Seafoods Income Fund - A Business Case Study on Clearwater Seafoods Income Fund provides a brief background discussion of Clearwater covering its product, value proposition, and other factors important to an analysis of the case.

Case Study on Starbucks - In order to remain competitive in its industry, the Reinventing of Starbucks responds to market competition and the demands of consumers.

Basic Outline for Business Case Studies - This basic business case study outline, presented by Paper Masters' qualified academic writers, is based upon the recommendations of Erskine et al, 1999.

General Electric - Business Case Studies on the iPhone are Paper Masters specialty. The suggestion of thesis and topic for the iPhone From Apple you see here is just a sample.

Creating a Healthy Corporate Culture - Corporate giants are using ethical business practices by Creating a Healthy Corporate Culture.

Porter's Five Forces and Computer Technology - Porter's Five Forces and Computer Technology Research Paper discusses an example of an order placed on an industry analysis.

Computer Literacy - A person's comfort level with specific technology or programs is also a part of computer literacy.

Computer System Concepts - Computer System Concepts research papers describes how concepts such as RISC, pipe-lining, cache memory, and virtual memory have evolved over the past twenty-five years.

Super Computers - Supercomputers evolved from this demand as well as from the demand for greater sustained performance than that provided by contemporary mainstream computers.